Alongside the challenge of managing diverse expectations of the multi-generational workforce that L&D teams already have, they now also need to contend with the Generation C or the YouTube Generation! On their wish list for training formats, using videos for corporate training would certainly be on the top.
This apart, given the fact that we consume videos several times during our day (could be for entertainment or for learning), using videos to offer high-impact training is a “must have” today on account of the following factors:
The following stats also affirm why using videos for your corporate training strategy makes sense:
Now, I highlight 3 aspects that you would miss out on if you did not integrate videos into your corporate training strategy in 2020.
Modern learners face challenges of distractions and multitasking, and they certainly do not want to carve out a block of their time for training. This is what their wish list looks like:
A video based corporate training strategy ticks all these boxes.
You can use my list of 5 strategies as you offer video based corporate training:
You can use training videos for employees to offer or supplement your corporate trainings and see their impact soar.
Here is a list of trainings that can leverage videos for employee training:
Let’s begin by examining why organizations invest on employee trainings that help them:
To successfully meet this mandate, L&D teams are moving toward a Learning and Performance Ecosystem. At EI Design, we use the following framework to help our customers implement their corporate training strategies.
To leverage on videos for corporate training, your strategy must use this framework.
Let me show you how you can do so.
Option 1: To Support Initiation/Create Awareness of Key Programs
Option 2: To Watch and Learn
Option 3: To Practice and Apply
Option 4: To Reinforce and as Instant Job Aids
I hope this article provides the cues you can use to integrate videos in your corporate training strategy.
If you have any specific queries, do contact me or leave a comment below.
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