In today’s competitive market, product knowledge needs to go well beyond functions, specifications, and features. With that information easily available online, companies stand to benefit from product training. With the right kind of product training, employees deliver better results, which ultimately helps meet business objectives.
In organizations with varied product ranges, new items are regularly added and updated to product lines. Product training can be broad-ranging or precise depending on the learner profile (e.g., sales people, customer service executives, and R&D departments) and the requirement (e.g., new launch, refresher, and upgrades).
At EI, we create fit-for-purpose learning that covers the breadth and depth of a product or product line, as the case may be. We maximize engagement using various techniques:
Product demo videos : We create videos that demonstrate the product in action. If the product is a software, we deliver video walkthroughs of its functions. In case of physical equipment, 2D or 3D videos can show how to assemble and use the product.
Case studies: Case studies provide context to a product’s specifications as solutions to the customer’s problems. This helps make the training more relevant, as it moves beyond demonstration.
Scenarios: Scenarios present real-world situations that the employees may encounter regularly, as well as difficult situations that occur less often but can be addressed through training. They can also be presented as per customer personas.
Job aids and quick reference guides: Providing employees with job aids helps them refresh and brush up their knowledge at the time of need, e.g., before a discovery call or a sales meet.
The benefits of product training are not limited to meeting and exceeding business metrics. Product training is often delivered to a remote workforce that’s on the go. EI is a valuable partner in overcoming restraints in time, geography, and scalability, and ensuring each learner is on the same page and up to speed.
Our product training delivers impact far beyond meeting targets, such as :
Giving Product Training a New Meaning – A Learning Solution That Skyrocketed a Cyber Security Product Sales
How a Manufacturing Company Transitioned from Face-to-face Training to Virtual Learning and Improved Learner Engagement and Efficiency
Partner with us to futureproof your corporate training.