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Product Training
Stay Ahead of the Curve with Dynamic Product Training
In today’s competitive market, product knowledge needs to go well beyond functions, specifications, and features. With that information easily available online, companies stand to benefit from product training. With the right kind of product training, employees deliver better results, which ultimately helps meet business objectives.
In organizations with varied product ranges, new items are regularly added and updated to product lines. Product training can be broad-ranging or precise depending on the learner profile (e.g., sales people, customer service executives, and R&D departments) and the requirement (e.g., new launch, refresher, and upgrades).
The EI Edge in Product Training Drives Engagement
At EI, we create fit-for-purpose learning that covers the breadth and depth of a product or product line, as the case may be. We maximize engagement using various techniques:
Product demo videos : We create videos that demonstrate the product in action. If the product is a software, we deliver video walkthroughs of its functions. In case of physical equipment, 2D or 3D videos can show how to assemble and use the product.
Case studies: Case studies provide context to a product’s specifications as solutions to the customer’s problems. This helps make the training more relevant, as it moves beyond demonstration.
Scenarios: Scenarios present real-world situations that the employees may encounter regularly, as well as difficult situations that occur less often but can be addressed through training. They can also be presented as per customer personas.
Job aids and quick reference guides: Providing employees with job aids helps them refresh and brush up their knowledge at the time of need, e.g., before a discovery call or a sales meet.
Multi-pronged and Impactful Strategies to Train Employees
Video -Based Learning: Videos are an effective format for virtual hands-on training experience, including Interactive Videos for higher engagement.
Gamified Simulations: Complete or partial gamified simulations of a physical product allows greater engagement and provides an opportunity for virtual practice.
Microlearning: For on-the-job learning support, in fast-paced environments or drawing succinct, this format offers useful information as refreshers through performance support resources.
Virtual Reality (VR) and Augmented Reality (AR): These immersive formats are used for complex Product Training that needs in-depth knowledge of encrusted parts or areas (such as manufacturing plant machinery). This enables effective real-life handling. Exploratory product learning using immersive technologies is bringing about a complete revolution for this type of training.
Software Simulations/Application Training: This format provides learners with step-by-step demo videos, followed by ‘practice mode’ and ‘test mode’ to ensure the learning sticks.
Grow Business and Experience Far-Reaching Benefits
The benefits of product training are not limited to meeting and exceeding business metrics. Product training is often delivered to a remote workforce that’s on the go. EI is a valuable partner in overcoming restraints in time, geography, and scalability, and ensuring each learner is on the same page and up to speed.
Our product training delivers impact far beyond meeting targets, such as :
- Improved customer experience and trust
- Salespeople prepared for various queries
- Better product positioning by the marketing department
- Helpful insights shared between R&D and manufacturing teams
- An edge over the competition
- Increased sales
- Banking, Financial Services, and Insurance
- Media and Entertainment
- Healthcare, Medical Devices, and Pharmaceuticals
- Airlines, Aviation, and Aerospace
- Retail and Consumer Goods
- Beverage and Tobacco
- Government Agencies and Non-Profits
- Automotive Sector
- Manufacturing and Logistics
- Professional Skills Training
- Sales Training
- Induction and Onboarding
- Sustainability Training
- Compliance Training
- Application Simulations Training
- Product Training
Ranked #1 in the Top Content Providers for Custom eLearning in 2022.
Awarded Gold by Brandon Hall Group for Best Advance in Custom Content in 2022.
Case Studies
Giving Product Training a New Meaning – A Learning Solution That Skyrocketed a Cyber Security Product Sales
How a Manufacturing Company Transitioned from Face-to-face Training to Virtual Learning and Improved Learner Engagement and Efficiency
How an Automotive Giant Conducted a Virtual Training with 3D Immersive Learning Experiences for a Product Launch
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