Interactive video is being considered the next big thing for mLearning or mobile learning solutions. It appeals to a wider audience (Millennials as well as other learner profiles) and is more engaging compared to videos. This article features 3 interactive video examples that showcase how you can improve your corporate training ROI.
In simple terms, interactive videos are videos that provide viewers with an interactive experience helping them be very much a part of the viewing journey through interactive controls.
Training videos as such are known to appeal to learners but in spite of the aura that they carry with them, they still come with the limitation of providing one-way communication to viewers.
Normal training videos fail to meet the learning mandate, especially when:
Interactive videos negate the passivity of standard training videos and offer learners with an interactive viewing experience besides providing other benefits.
Some of the other benefits of interactive videos are:
If we look at the 70-20-10 model of learning, we can map the usage of interactive videos for both formal training as well as Performance Support Tools or PSTs. This is not all. Interactive videos can also be used to support ILT.
Let’s see how exactly you can use them.
Today, you can enhance the impact of your learning design by leveraging multiple learning strategies.
Specifically, you can enhance the impact of Interactive Videos by:
Most of us are familiar with the Kirkpatrick model of training evaluation.
I use this as a standard measure to determine the potential impact of a given learning strategy. If we look at the model, the usage of interactive videos will certainly impact the first two levels positively.
Impact on Level 1: Usage of interactive videos has shown to create a strongly positive learner reaction and shows better completion rates as compared to traditional learning.
Impact on Level 2: Here the impact is similar to any other learning strategy in creating sticky learning experiences.
Impact on Level 3: Increasing the probability of behavioral change is possibly what sets interactive videos apart. As learners interact with real-life situations, the learning is more relevant and sticky thereby increasing its chances of application. All these factors increase the triggers for the required behavioral change.
Impact on Level 4: Once the required behavioral change is accomplished, the business is likely to see the required impact.
Impact on ROI: If we monetize the impact and divide it by the cost of training, we can arrive at the ROI. As I have highlighted through the impact on each level, a positive impact on ROI is the final derivative gain of using Interactive Videos for your corporate training.
Having seen the power of interactive videos and specifically how they impact the ROI positively, let us look at three interactive video examples.
This interactive video showcases how we have transformed a scenario-based video into an engaging interactive experience. The video is on Managing Customer Expectations and while the story plays out in a logical flow, viewers get to pause the video at regular intervals and check their understanding of the concept along the way.
To keep learners engaged, it includes review questions, click and display, hot spots, drag and drop, and other interactivities.
The scenarios in the video help learners relate to the subject and provide a realistic feel in terms of how they should be treating customers and what they should be doing to meet customer expectations. The interactive video being a short microlearning nugget also helps learners learn the bite-sized way.
This interactive video solution showcases how we have converted an ILT session into an engaging Interactive Video learning experience.
In this video, we have an instructor demonstrating the features and benefits of eBridge, our review and collaboration tool.
We’ve pepped up the learning journey with interactivities such as click and learn, info highlights, and drag and drop.
This solution is a classic example of how you can multiply the impact of your existing videos and convert the recordings of ILT sessions to rich, interactive format. Although the core is still the Instructor’s recording, the approach is now more learner-centric.
This video showcases how we have brought a relatively dry financial concept of Japanese Candlesticks to life with the interactive video approach.
The video features eye-catching visuals in the form of illustrations, icons, graphics, photographs, and animations with a voiceover explaining the subject playing out in the background.
The interaction points in the video come in the form of options to take notes and voice controls to navigate through the video. Learners can either type in their notes or provide feedback by recording their voice.
Learners can also learn using the drop-down interactivity to choose the right options in a simulation designed exclusively to explain the concept of Japanese Candlestick charts.
Take a look at this video to know how we use our Interactive Video framework to flip viewer passivity to interactivity:
I hope this article has provided you with insights on how interactive videos can enhance your learning strategy and improve your corporate training ROI. If you need any further assistance on how you can integrate Interactive Videos in your learning strategy, do contact me at firstname.lastname@example.org.
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