With the usage of gamification in corporate training maturing, the focus is shifting on adopting strategies that can further leverage on it. In this article, I share 5 gamification examples that go beyond just badges and leaderboards.
Consider this: According to the national engagement data, businesses in the U.S. —and in turn, the U.S. economy as a whole— might not be reaching maximum worker performance because of the high percentage of not engaged and actively disengaged employees.
The goals of gamification are to achieve higher levels of engagement, change behaviors, and stimulate collaboration and innovation. The opportunities for businesses are great – from having more engaged customers, to collaborative platforms to enable innovation or improving employee performance.
In their gamification 2020 report, Gartner predicts that gamification, combined with other emerging trends and technologies, will have a significant impact on:
In addition, gamification is being looked at as a key tool to drive engagement in the following ways:
Which aspects of corporate training are suitable for gamification?
From an approach that corporates were skeptical about to earning a reputation of being a high impact learning strategy, gamification has come a long way. Organizations today have realized its potential and the fact that it is being widely adopted today doesn’t come as a surprise at all.
At EI Design, we have been using gamification techniques for corporate training for over three years now.
We have crafted gamification-based solutions to address a wide range of corporate training needs. We have used gamification techniques:
Over the last three years, our gamification strategies have evolved and matured. Our approaches now go beyond the badges and leaderboards and leverage on other approaches like personalization, microlearning, social learning, mobile apps, and learning portals.
In this article, I pick 5 examples that illustrate how you can use gamification in corporate training.
Let me share 5 examples from our repository that showcase how we have used gamification techniques to create high-impact corporate trainings. Each of these solutions is aligned to meet specific learning goals (serious learning) and embraces several of the current trends including:
These examples also align to the wish list that most Learning and Development teams around the world currently have, including:
The best time to make a lasting impression on your employees is the time they step into your facility as new joinees. The last thing you want is your employees feeling lost, and worse, yawning their way to sleep in boring Induction sessions.
This is one of our latest portal-based solutions to provide our new joinees with an engaging induction and onboarding experience featuring a learning path woven with key information bits about the organization in the form of microlearning nuggets.
The solution is multi-device (runs seamlessly on smartphones, tablets, and desktops). Learners have the flexibility to access the portal on the device of their choice. That’s cool. Well, that’s what they say!
A key element of this engaging journey that the learners go through is the gamified assessment part. There are stages that the learners have to go through and at the end of every stage, they get to play a game that tests their knowledge of the aspects they have learned about the organization in that particular stage.
For each stage, we have provided the learners with a different game. In the end, learners need to clear a final assessment that has also been designed using gamification techniques.
Gamification techniques have played a huge role in the success of this induction and onboarding platform, as:
With our gamification solutions, we assure our customers a higher level of learner engagement. That’s exactly what we did when one of our customers sought our help in gamifying a learning solution – we “walked” the talk!
The customer wanted to spread awareness on health issues among their employees. We designed a program that highlighted the advantages of exercises in the form of walking, helping the employees walk virtually between their various office locations, carrying out various team-building and awareness-building activities along the journey.
The entire concept was game-based and learners could record the steps they have walked in a day. With an increase in their scores, they would get the opportunity to go to the next location. Learners could create their own profile and be part of a team that would perform different activities along the journey. They could also see the “top walkers” of the day and feel motivated to do better.
This gamification-based technique created a huge impact as it:
Something that you learn in a classroom versus something that you learn by practice or on your own – which learning do you remember more? It’s the latter, isn’t it? How often have we experienced this ourselves? The “Do-it-Yourself” concept works big time and that’s exactly what we tried to do with this gamified Application Simulation solution.
It enables learners to learn MS Office the fun way. They can view demos, try them, and test themselves in real tasks in a real environment. It challenges learners to perform tasks through a point system and provides hints at various stages.
It also helps them to pick and choose what they want to learn and follow that as a learning path, enables them to see the progress of courses, points gathered, rank and leaderboard in a dashboard, and post any questions they have to their guide through the platform.
Learners found this solution extremely beneficial as it:
Compliance can be boring. Not with gamification techniques though! This solution of ours showcases how we have conveyed a dry compliance concept in an engaging way using the gamification technique.
This learning nugget features a mix of gamification and scenario-based learning and explains the concept of Insider Dealing in a nutshell. The learner has to play the role of a Crime Investigator and investigate a case of Insider Dealing involving two characters. The learning journey involves examining the evidences available and taking decisions to progress further in the case to identify the tipper and the tippee. The concept resonates well with learners and they’re able to “bond” well with the subject – they get to feel what it’s like to be in James Bond’s shoes after all!
The gamification technique along with the scenario-based learning flavor makes this compliance nugget highly effective as:
Account Management is serious business but as Heath Ledger would have said it, a course on the same need not be “so serious”. With this gamification solution, we made understanding concepts related to Account Management fun.
We converted an existing ILT based course to an engaging gamification based learning module. The content was for Project Managers who needed to understand and apply various key concepts related to Account Management which would help them to handle clients better and establish EI Design as a strategic partner for its clients.
We divided the content into levels. Learners had to clear each level to advance to the next with a minimum number of points. In the interim, they would learn through various resources like videos, interactive videos, info nuggets, job aids, and so on, and solve challenges. When presented with a challenge, learners could attempt to solve it directly or seek help from peers (social learning) or an expert.
The solution served the purpose of employee skill development as it:
You can also take a look at this video to see how we have used gamification techniques beyond the simple points and leaderboard approaches to make corporate training engaging.
I hope this article has provided you with insights on how you can step up your gamification strategy to address the changing learner expectations. If you need any further assistance or insights on how you can incorporate gamification in your learning strategy, do contact me at firstname.lastname@example.org.
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