Today, gamification is poised to impact corporate training significantly. It is more than a buzz and is gaining momentum on account of increased adoption of mobile learning. This article addresses 8 questions on why adopting gamification for corporate training makes sense.
At EI Design, we have an established gamification practice and we have seen a steady increase in the last two years in its adoption for serious learning (for corporate training). Using this experience, I am listing the following 8 questions that will address your queries and concerns as you take a call on adopting gamification for corporate training.
Gamification is an approach where elements and principles of gaming are used to create a more effective and engaging learning experience. Gamification can be used effectively to help the learners apply their learning on-the-job through real life situations in a controlled environment.
Gamification-based learning courses will typically have the components like a storyline, challenges, rewards, and analytics shown here:
When learner engagement is high, there is greater recall and retention. With gamification, learners show high levels of engagement as they learn and have fun at the same time.
The learning environment that gamification in eLearning provides is not just informal and effective, but also safe and apt to reinforce learning. Learners get to place themselves in circumstances similar to real life situations and the decisions they make here go a long way in helping them retain knowledge.
The learning reinforcement is immediate as learners get instant feedback telling them whether the decisions they make are right or not. This is also a great way to up the learner engagement and retention quotient.
Gamification is not just about points, badges, and leaderboards. When used wisely in tandem with scientific principles of repeated retrieval and spaced repetition, gamification can bring about the desired behavioral change effectively.
Who says gamification has a limited scope? It finds a fit in learning strategies for most learning needs – induction and onboarding, product sales, customer support, soft skills, awareness creation, compliance, you name it!
Organizations globally are seeing an increase in the millennial workforce and this group of learners needs an approach that is different from the traditional eLearning approaches. This learner profile relates well to gamification for corporate training.
With all these benefits and factors contributing to a better learner experience, gamification for corporate training helps rake in a significant gain for organizations and their businesses.
Specifically, gamification can:
At EI Design, we have expertise in creating learning material using “gamification for serious learning” and have gamified solutions for various corporate training needs, including:
For a gamification initiative to hit the bull’s eye, the concept that it is built on needs to be spot on. When gamifying a concept, one needs to check if it is:
This is how an effective concept of gamification in training looks like:
Gamification is not just about having fun. Much like traditional eLearning, it can be used to meet specific learning outcomes.We have used it precisely for this and we’ve done it through:
Yes. The answer lies in designing a gamification concept that can leverage on social learning. Definitely, concepts like learner curated content can add value. Similarly, access to peers (as a helpline) to clear questions/challenges can be integrated into the gamification concept.
Besides, the concept of “online gaming” has been around for a while now where users from various parts of the world compete against each other/play together online on the same gaming platform (some online games even come with an in-game chat feature) – striking resemblance to the collaboration/networking bit that social media provide today, one may feel. There’s no reason why this element cannot be leveraged on through the marriage of gamification and social learning approaches.
Here is an example that showcases how elements of social learning and gamification can be used together to create a high impact learning experience:
With dwindling attention spans, the power of microlearning-based training is gaining momentum. Microlearning nuggets are of short duration and tailor made to address the challenge of short attention spans.Today’s population does enjoy the gaming experience in short bursts (think mobile games) as opposed to keeping track of their “saved” levels and picking from where they had left in the long series of TV video games a few years ago. Gamification concepts can be easily adapted to microlearning to further increase the engagement and impact.
Certainly, gamification-based training is more expensive than traditional eLearning based training. However, its benefits will clearly help you maximize your ROI (the business gain) and learner engagement, besides helping you achieve higher completion rates and better recall and retention (the learner’s gain).
I hope this article provides answers to your questions or concerns and provides enough ammunition to help you adopt gamification for corporate training.
These approaches allow you to build over time (rather than a huge investment upfront) plus provide the flexibility in updating your learning assets.
Do contact me if you need any assistance in crafting your strategy to adopt gamification for corporate training.
Source: The article originally published in elearningindustry.com
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