Gamification in eLearning helps create an effective learning system that enables learners to rehearse real-life scenarios and challenges in a safe environment. In this article, I will walk you through some of the benefits of Gamification for learners and how the experience of learning (recall and retention) can be enhanced through Gamification.
According to Wikipedia, “Gamification techniques strive to leverage people’s natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure.”
Gamification is about more than just playing games (in fact, sometimes it does not involve playing games at all). It can be defined as the concept of applying game-design thinking to non-game applications.
In the context of Gamification for serious learning, a game based concept is applied to content to meet the specific learning outcomes.
Several organizations do not consider Gamification in eLearning as a viable approach on account of higher cost, longer turn-around time to develop, and so on. Many shy away from using it in their formal eLearning programs, believing that while it is fun for the learners, it does not necessarily lead to a learning outcome.
However, there are some interesting statistics that clearly establish it cannot be ignored:
“By 21 years of age, many males will have spent over 10,000 hours immersed in online gaming.”
Source: McGonigal, Reality is Broken
Gartner’s research estimated that more than 70% of Global 2000 companies would offer at least one gamified application by the end of 2014, although not all effectively.
Source: Gartner, 2011 industry research
Successful learning is a combination of three elements:
Take a look at this diagram on the techniques used in learning design approaches and their relationship to retention of learning:
As we note from this, gamification can provide an effective approach to enhancing learning. This is on account of these inherent features:
While Gamification in eLearning provides several benefits, as outlined here, much depends on the concept that is used to drive the learning. The mantra to succeed in using gamification in eLearning is to create a concept that:
I hope this article has given you an insight on why you should evaluate Gamification for eLearning and how it will benefit both learners and your business.
You could also look at my previous articles to learn how can you practically use Gamification for learning:
How Can You Measure The Learning Effectiveness Of eLearning Courses And Create A Positive ROI
Creative Instructional Design Featuring 7 Learning Strategies That’ll Work For You
How To Evaluate The Right Partner To Outsource Your eLearning Content Development