Given the impact and higher engagement which videos provide, they are used extensively in corporate training. In this article, I share pointers on how you can successfully integrate video-based learning into your training strategy.
While using videos for training is an established practice, it is in the recent past that they have come to the forefront.
This acceleration to adapt videos as a core component of a learning strategy is on account of the wider adoption of mobile learning or mLearning and microlearning-based training.
Both leverage extensively on videos in many formats for:
The benefits of video-based learning strategy are as follows:
While videos as a training medium are a great option and organizations look at adopting the video-based learning strategy, they must also look at solutions that can mitigate its limitations. For instance:
Let’s begin this exercise by taking a step back and look at why organizations invest in training. From an L&D perspective, the trainings help users in:
To achieve this mandate, you must work with a comprehensive Learning and Performance ecosystem-based approach. This works on “learning as a continuum” rather than discrete trainings that happen only certain times a year.
On similar lines, as you look at adopting the video-based learning strategy, you can map videos to match each component of the Learning and Performance ecosystem as listed here:
To maximize the impact of the video-based learning strategy, here are 5 tips that would help:
With an interactive video-based approach, you can overlay:
Interactive videos offer 2 other crucial value adds:
The use of the Learning and Performance ecosystem-based approach (rather than discrete videos) will help you leverage the video-based learning strategy to its fullest potential.
I hope this article provides you with pointers that you can use to successfully integrate video-based learning into your training strategy.
If you have any queries or need any specific support, do contact me at firstname.lastname@example.org.
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