I share an eLearning ROI case study that demonstrates how L&D teams can improve and maximize the ROI of corporate training. This demonstrates how you can maximize the ROI by adopting our approach, based on Kirkpatrick’s model of training evaluation.
In general terms, ROI is the gain divided by the cost and in the context of corporate training, ROI is the gain on account of the impact of the training divided by the cost of the training.
While employees may not be interested in the training costs, the L&D teams need to justify the training budget spend and must be able to show demonstrable gains.
Over the last several years, at EI Design we have been working on creating a framework that can provide practical approaches to determine the ROI on corporate training.
While we use Kirkpatrick’s model of training evaluation and Kirkpatrick–Phillips evaluation model of training as the baseline, we have enhanced this further through a combination of practical approaches and tips highlighted in the eLearning ROI case study given below.
The featured eLearning ROI case study uses these cues and demonstrates how it can add value to a well-planned approach and help you enhance and maximize your ROI.
Do read my eBook to get a complete insight into these practical approaches and tips and the eLearning ROI case study.
Impact And Gaps
We created a 5-step approach to mitigate the current challenges and re-align the project to success.
Step 1: Introduced Comprehensive Change Management Measures
Several support measures were implemented: These included newsletters and eMailers that provided the requisite clarity to the users on the mandate, goal, and how this will be achieved.
Additional pointers were provided on:
Step 2: Obtained Specific And Actionable Feedback From Users
Step 3: Re-Examined And Enhanced The Learning And Training Strategy
We re-assessed the learning design solution.
Created a single repository of all assets (tagged to each role) to offer personalized assets.
Step 4: Enhanced The Assessment Strategy
Step 5: Established Tangible, Measurable Goals (Included Success Factors And Measurement Criteria)
Specified quantitative measurement criteria to assess the impact. For instance,
With these measures in place, the following gains were experienced by the users:
The gains for the organization were:
You would note that the initial approach was not incorrect but there was a need to add the other measures to achieve the required impact. I hope this eLearning ROI case study gives you a good idea of how you can use my pointers practically and improve the ROI of your corporate training.
The task of determining the ROI of online training is a complex one. I am sure you will find the eLearning ROI case study particularly useful in enhancing the measures that can help you improve your ROI further.
If you have any queries or need any specific support, do contact me at firstname.lastname@example.org.
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