Today’s learners need information that is relevant, up-to-date, and fresh and accessible. That’s where content curation comes into play. In this article, I outline how you can use the content curation strategy to support your corporate training.
Let us have an analytical look at some questions that explain why you should use content curation to support your corporate training.
Let me describe how we at EI Design see it. Our definition is based on its relevance for both businesses and learners.
We see content curation as an exercise to continually find, filter (group, organize), and share the most relevant content on specific topics and offer it to learners as an online tool or through a portal or platform.
To expand on this, content curation encompasses the following:
Content curation provides the following unique benefits and adds punch to your learning strategy.
1. Aggregates Meaningful Content.
It gathers and organizes all online and offline resources available in your network and allows learners to access them all on a single platform.
2. Enables And Empowers Learning And Development Teams And Learners.
Normally led by experts from Learning and Development teams, it facilitates everyone in the organization to curate learning resources. The process ensures that only the highest quality, most relevant, and contextual content is presented to the team.
3. Motivates Employees.
It enables employees to get recognized and rewarded for their contribution, effective usage, and learning achievements.
4. Propagates Learning As Continuum.
It also establishes a constant engagement model through social media usage – like forums, discussions, chat for peer level collaboration, and choice to learners to build paths and share content (community of learning approach) and establish strong relationships between expert and learners.
5. Provides Personalized Feedback Through Analytics.
It can also provide personalized recommendations/feedback to get learners on the right track regarding how to “consume” content by the intelligent use of data analytics.
There are many factors that are changing rather rapidly – business dynamics, global economic volatility, and pressure on training budgets. On the other hand, learner expectations are increasing.
So, the Learning and Development teams need to think beyond the current approaches to deliver training and look at options that can augment or support their current learning strategy.
As we know, traditional learning focuses predominantly on formal training that is necessarily discrete and happens over a finite number of days every quarter or year. Often, the formats used here do not map to the way learners want to learn. This is on account of the fact that they are not always in sync with immersive or new trends.
What would really help is the adoption of “Learning as a continuum” wherein learners see this learning journey as an intrinsic part of their daily/weekly/monthly planning.
Creating a culture of continuous learning is a tough mandate and this is where content curation finds a great fit. By finding the information that is most relevant, packaging it for an easy retrieval and usage, giving learners the flexibility to share and add further, you will be able to create the required mind shift in aligning to learning as an ongoing journey.
Content curation is not at loggerheads with formal training nor will it replace it. However, Learning and Development teams can use this approach very effectively to not only support formal training but create a culture on learning as a continuum.
We all are familiar with how we learn and the 70/20/10 model is a commonly used approach to define it. While formal learning constitutes only 10% of how we learn, most organizations have focus predominantly on this. On the other hand, social learning or learning from others that constitutes 20% of how we learn and 70% that is experiential is often ignored or not focused upon.
While formal and structured learning will always have its place under the sun and is certainly needed, we need to note its limitations as well.
Look at it from the learner side as well.
Content curation aligns to the way learners want to learn. Its value in learning can be summarized as follows:
There are several benefits of content curation for learners.
At any time, we all have access to valuable information but we end up googling again at the time of need. Very often, we do not have time to wade through the ocean of information to pick what is most relevant.
Learning and Development teams can play a pivotal role by adding value to address this moment of need. They can:
To summarize, with content curation, Learning and Development teams will be able to provide value-adds such as:
For The Organization
In the process of solutions through content curation, Learning and Development teams get an opportunity to build and showcase their expertise. This approach would go a long way in creating a culture of constant learning in the organization.
I hope this article provides essential clues on why you should integrate Content Curation in your learning strategy. This support to your corporate training will add tremendous value to the organization, highlight contribution of Learning and Development teams and most significantly appeal to the learners. If you have any further questions or observations on this, do contact me at firstname.lastname@example.org.
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