Sales enablement refers to the processes, tools, and content that organizations provide to their sales teams to help them effectively engage and convert prospects. A well-defined sales enablement strategy includes B2B sales tools, product knowledge training, sales techniques, and access to up-to-date marketing assets. These programs are designed to support sales and marketing alignment, ensuring consistent messaging and streamlined workflows that drive better outcomes. By empowering sales teams with the right resources, companies can increase revenue, improve customer satisfaction, and drive business growth.
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