Gamification in eLearning is fast emerging as an effective technique to engage learners. It has found its place under the sun for serious learning (that is, meeting specified learning outcomes). In this article, I will share 6 examples that outline how we have created immersive learning experiences using gamification for varied training needs like induction and onboarding, professional skills enhancement, compliance, soft skills enhancement, and behavioral change programs.
Let’s first understand what gamification is and how it is different from playing games.
In one of my earlier articles on gamification, Top 6 Benefits Of Gamification In eLearning, I had highlighted both these aspects as follows:
Again, I will recap from my article the key benefits of gamification:
The answer is an emphatic “yes.”
This is summarized very effectively in the following statement (as per Wikipedia):
“Gamification techniques strive to leverage people’s natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure.
Gamification strategies include use of rewards for players who accomplish desired tasks or competition to engage players. Types of rewards include points, achievement badges or levels, the filling of a progress bar, or providing the user with virtual currency.
Making the rewards for accomplishing tasks visible to other players or providing leaderboards are further ways of encouraging players to compete.”
Success of gamification in eLearning is driven by the power of the concept that it is based on. An effective gamification concept is one that:
While gamification has been applied in several domains, our focus has been on its application in serious learning. The games that we design are therefore geared to meet definite learning outcomes.
Our gamification strategies broadly map to:
In this article, I will share 6 examples that will illustrate how gamification (full or partial) can be applied to your key training needs in:
Example 1: Induction Program.
The gamification concept: We chose the 100 days induction cum onboarding plan to map to a theme of a mission that needed learners to clear various levels within the stipulated time. It also had leaderboards to enable them to assess how they are faring against the other team members.
Reference: You can also refer to my earlier article What Are The Benefits Of mLearning? Featuring 5 Killer Examples, where this example was featured.
Example 2: Professional Skills Enhancement (account management fundamentals for project managers and account managers).
The gamification concept: An avatar based gamification approach. The highlights of this approach were:
Reference: You can also refer to my earlier article Gamification in learning through an avatar-based serious game concept, where this example was featured. The article provides further insights on the concept and its application.
Example 3: Compliance.
The gamification concept: We created a simulation based, task oriented gamification course, which was interactive and engrossing.
Reference: You can also refer to my earlier article Gamification in Compliance, where this example was featured. The article provides further insights on the concept and its application.
Example 4: Rewards And Recognition.
The gamification concept: This too uses an avatar based approach. The learners go through a series of gamified activities that map to the required qualities of a given reward category. The activities simulate and reinforce the qualities the individuals have to maintain to win. The scores lead them to gaining the reward. This approach also features leaderboards.
Here are a couple of examples that show how partial gamification techniques can be applied to a traditional eLearning course. This simple value addition can make a standard eLearning course more fun and engaging.
Of the two examples of partial gamification techniques featured here, the first one shows a gamified activity while the second one shows a gamified assessment.
Example 5: Soft skills / time management – A gamified activity on time wasters.
Example 6: A gamified assessment.
This can be used to enhance learner engagement in any traditional eLearning course.
The power of gamification in eLearning that is aligned to learning outcomes is clearly evident in these 6 examples. I hope this article was useful in helping you understand how you can use gamification in eLearning for almost all of your training needs.
At EI Design, we have a very mature gamification practice and we can help you in transforming your traditional eLearning approaches to more immersive gamified approaches. Do reach out to me for pointers on these.
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