A leading heavy industry brand transformed its annual Code of Ethics training from a passive, time-consuming task into an immersive, gamified learning experience. The result?
100% compliance across 7,000+ employees | 3,700 hours of production time saved | Stronger ethical decision-making and reporting
The training was delivered in 3 languages, accessible on any device, and designed to make compliance training something employees actually wanted to complete.
Introduction: Reimagining Ethics Training for Today’s Workforce
Mandatory compliance training often suffers from a reputation of being tedious, time-consuming, and disconnected from the realities employees face. A global industrial enterprise recognized these challenges in its annual Code of Ethics program and set out to turn the obligation into an opportunity: to build a workforce that not only meets compliance standards but embraces ethical decision-making as a core competency.
In partnership with EI, the organization launched an immersive, gamified compliance training program built around real-world scenarios and dynamic feedback. The result was a scalable, interactive learning experience that increased employee engagement, reduced operational downtime, and strengthened the company’s ethical culture.
Client Overview: Global Industrial Leader with a Workforce Spanning Continents
The client is a leading name in the heavy manufacturing sector, operating across North America, Europe, Asia, and Africa. With over 7,000 employees and operations in more than 50 countries, maintaining high standards of ethical conduct and regulatory compliance is central to business continuity and brand integrity.
Its annual Code of Ethics training is critical to ensuring every employee, regardless of geography or language, upholds the company’s commitment to responsible, compliant behavior.
The Challenge: Compliance Fatigue, Low Engagement, and Production Downtime
Historically, the company’s compliance training was seen as a check-the-box activity—mandatory, but uninspiring. The previous modules were lengthy, static, and lacked real-world application. This led to:
- Disengaged learners
- Minimal retention of key compliance concepts
- A loss of approximately 3,700 production hours per year
The company needed to redesign its Code of Ethics training to be:
- Engaging and relevant to employees’ real-world decisions
- Efficient, reducing time away from operations
- Scalable and accessible across devices and languages
- Impactful, with measurable learning outcomes
The Solution: A Gamified Compliance Training Experience
To meet these goals, the company partnered with EI to develop an immersive, scenario-based module using Articulate Storyline. The training placed employees in a first-person simulation of ethical challenges they might face in the workplace—such as harassment, bribery, and fraud.
Key Features of the Gamified Learning Design
| First-Person Gameplay | Branching Scenarios | Ethical Health Meter |
| Employees experience ethical dilemmas through a character-driven storyline that reflects real business situations. | Learners navigate decision paths that evolve based on their choices. | A real-time feedback bar reinforces accountability by tracking decision quality. |
| Localized Access | Cross-Device Compatibility | Performance Tie-In |
| Content is available in English, Arabic, and French to support a global workforce. | The training is SCORM-compliant and optimized for desktop and mobile. | Completion is linked to performance incentives via the HR system. |
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Implementation and Change Management: From Resistance to Readiness
Transitioning to an immersive format required thoughtful change management and responsive design.
| Challenge | Solution |
| Employee Resistance | Pilot testing, early communication, and strong leadership endorsement helped ease the transition to a new format. |
| Balancing Realism with Compliance Goals | Cross-functional collaboration between SMEs, ethics officers, and designers ensured that scenarios were both authentic and policy-aligned. |
| Ensuring Access and Inclusivity | Multilingual rollout (English, Arabic, French) and mobile-responsive design ensured accessibility across the global workforce. |
| Sustaining Attention | Content was structured into short, interactive segments with optional content skipping for experienced learners. |
Impact and Measurable Benefits
The training delivered measurable ROI, reinforcing the value of gamified compliance training at scale.
- 100% Compliance Rate Maintained
- 7,046 completions in 2023
- 7,444 completions in 2024
- 3,700+ Production Hours Saved
Reduced average completion time by eliminating unnecessary content for advanced users. - Stronger Ethical Culture
Increase in self-reported compliance incidents—indicating greater awareness and action.
Strategic Alignment and Future Outlook
This training program reinforced the company’s values of integrity, respect, and responsibility. It also proved that well-designed learning experiences can drive both operational efficiency and cultural transformation.
What’s Next
- Expansion to new compliance topics
- Streamlined gameplay structure
- AI-powered video hosts for deeper personalization
Conclusion: Redefining Compliance Training for the Modern Workforce
This case illustrates how gamified learning can turn a regulatory obligation into an engaging, value-driven experience. With measurable outcomes, real-world relevance, and scalable design, the organization set a new standard for compliance training in high-risk, high-performance industries.
Looking to transform your compliance training? Talk to Us About Gamified Learning.
